Ashlyn Martin

       As a communications major with a strong interest in marketing, I have realized how strong of a role social media plays in that role. Social media plays a strong role in the world we live in today and can be a big selling point for many businesses promoting their work and products. Advertisements are there to promote products to a target audience. Often times a social media page is the first thing a customer sees when researching a product, or reviewing a businesses page and what they have to offer. I learned a lot about the importance of being able to track the amount or likes, comments, and interaction a post is getting. This chapter went a lot into detail about the analytical side of interaction on posts. A company has a positive outcome when their social media posts is receiving a lot of likes, comments, shares, and follows. A company that is suffering negative will not gain positive feedback which can result in poor interaction on the c...

       Throughout the past four days I have been monitoring my apps and understanding what apps I use the most. I already had a guess as to what my most used apps were which included TikTok, Instagram, Facebook, and Snapchat. TikTok is my most used app on my phone, as I usually gravitate towards that during my free time for entertainment.       Over the past 4 days I averaged 3 hours and 32 minutes per day just on TikTok. Pretty eye opening to how much time I am spending on my phone. Instagram was my second most used app which averaged 2 hours and 4 minutes per day. My third most used app was Snapchat which averaged 3 hours and 35 minutes per day over the past 4 days.       I don't have a preference in what tools I am using these platforms on because I don't find myself searching for videos or anything all that much. I wasn't surprised that my least used app was iMessage as I am a horrible texter. Youtu...